I officially launched my second novel, Te Kauhanga: A Tale of Space(s) on 19 July 2014. This was a new experience for me as I did not hold an official launch for Redeeming Brother Murrihy.

Months prior, I approached Mike Gavin, the new owner of Paper Plus, Taumarunui and we arranged for a simple event in his shop – a meet & greet sort of thing which would hopefully turn into a sell & sign.

Leading up to the event, Te Kauhanga did receive some un-orchestrated early reviews from readers who found the e-book was already available on Amazon. The night before the event, out of nerves and excitement, I posted a video on Facebook appealing to friends and followers to help spread the word.

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The launch was well-supported by my community and particularly by Stephanie Rangi, editor of the Ruapehu Press who ran articles before and after the event.
I also received some promotion across the street from Fiona and Taumarunui Library.

Ruapehu Press post launch 23.7.14

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After my shipment arrived in Canada, I announced that Te Kauhanga  was available at the Downtown Book Exchange in New Glasgow, near my hometown. This was followed by an interview with The News in New Glasgow.

Of course, I want the world to know about Te Kauhanga so, after the launch in Taumarunui, I officially launched the book online via Facebook, Twitter and Goodreads where I ran a giveaway.

Shortly after, I released my first book trailer, courtesy of Peter Houston and 39 South Productions and with the support of backers of my Kickstarter project.

While the launch occurred on one particular day, it has continued with these and other events. On 16 August, I attended the inaugural Auckland Independent Book Festival and, just recently, I appeared at the Village Night Market in Palmerston North. For these events, I needed business cards.

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Next – I look forward to the Taumarunui Arts Festival in November. In the meantime, I continue to conduct online interviews and pursue ways to get Te Kauhanga into more book stores like Paper Plus and the Brown Fox Collective Studio in Palmerston North.

Paper Plus, Palmerston North
Paper Plus, Palmerston North

If you’ve read Te Kauhanga, I would love to hear from you on here or in a review on Amazon or Goodreads.

Antony Millen is a Canadian living and writing in New Zealand and the author of Redeeming Brother Murrihy: The River to Hiruharama and Te Kauhanga: A Tale of Space(s)

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Smashwords Cover

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